Press Releases

ConsumerPowerline Identifies Millions of Dollars in Untapped Energy Savings for Large End-Users of Energy
Firm's New Web-Based 'Revenue Estimator' Shows Energy Users How To Manage Consumption While Earning Their 'Piece of the Pie'.

New York City, NY, Oct. 12, 2006 - ConsumerPowerline, a strategic energy asset management firm, says that it has identified millions of dollars in untapped energy savings for consumers in New York and around the country. Additionally, the Company announced that it has launched a free, online tool to empower large-scale energy consumers to calculate potential revenue generation/savings opportunities for themselves. The tool, called the Revenue EstimatorT can be found online at www.consumerpowerline.com.

The Revenue Estimator is a tool that enables end-users to quickly and easily calculate how much revenue they can generate per year, through participation in an established electricity incentive program called Emergency Demand Response.

Based on a recent analysis, ConsumerPowerline estimates that each year more than $631 million in demand response dollars are left on the table nationally; of that, about $136 million of those demand response dollars are untapped and available to New York area energy consumers alone.

Emergency Demand response provides financial incentives to large energy users in New York and most other states including California, Massachusetts and Connecticut for curtailing, small amount of their non-essential capacity use during peak periods-such as when a weather-related power outage looms. The energy that is saved can then be redistributed throughout the electricity grid to help reduce the threat of blackouts and brownouts, while limiting the need to switch on costly 'peaking' power plants that increase dependence on foreign oil, and potentially raise electricity rates for consumers.

Energy Consumers who participate in demand response programs typically volunteer to shut off non-essential lighting and unused elevator banks, and to "pre-cool" a building during an "energy event", which often occurs in the afternoon of an extremely hot day. But the cold weather months also bring their own opportunities to increase system-wide reliability and generate new revenues.

"As winter approaches, companies are increasingly looking for innovative ways to manage their electricity costs while protecting system reliability" said Richard Berger, Vice President of Marketing at ConsumerPowerline. "Demand Response programs can not only take the bite out of energy bills for our clients, they are also a way to help give back to New York, and other states, by creating increased reliability for the electric grid and helping avert costly blackouts. Now with our Revenue Estimator, we're literally putting the power to determine energy savings and to make a difference for others, in the hands of energy users," he said.

The new Revenue Estimator, which can be found on ConsumerPowerline's Web site allows energy users to estimate how much revenue could be earned per year simply by entering how many kilowatts they use and the square footage of the property.

For example, if a 1-million square foot commercial building uses 4 megawatts of electricity during peak hours, the energy user could receive estimated annual revenue of approximately $31,000 a year. The revenue calculator is currently designed for the New York market, but the firm can provide a custom calculation for large energy end-users in other parts of the country.

"The Revenue Estimator is a easy-to-use tool that shows people in black and white just how much they could be saving, by managing their energy consumption a little more efficiently," said Berger. "With so much in potential demand response savings on the table for energy users, and with utility prices a significant part of the cost of doing business, we hope end users will make the move to earn their piece of the pie," he said.

The New York demand response market remains the most lucrative market in the country, and ConsumerPowerline is the largest, non-utility provider of demand response services in the U.S. Over the past few years, the company has paid out more than $18 million to its clients through their participation in this market, but now its Revenue Estimator gives end-users an immediate way to calculate potential savings.

ConsumerPowerline has an established record of working with some of the nation's leading commercial, residential and industrial property owners to manage their participation in the local electricity markets, and has helped its clients turn their energy consumption into a recurring revenue source.

About ConsumerPowerline
ConsumerPowerline (www.consumerpowerline) is full service strategic energy asset management firm with a proven track record of helping its clients, large energy users, uncover hidden market revenues and cost savings opportunities available with their real estate assets. Currently, CPLN is the largest non-utility provider of demand response services in the U.S.

ConsumerPowerline was recently selected for the Inc 500 list for 2006 as well as being the recipient of the Ernst & Young Entrepreneur of the Year Award for Emerging Business. ConsumerPowerline's client list features notable public and private firms including: CB Richard Ellis, Morgan Stanley, Macy's, Starwood Hotels, Hines Property Management, Forest City Ratner Corporation, Co-op City, Macklowe Properties, RFR Realty, New York Presbyterian Hospital, NYU Medical Center, Newmark Properties, Douglas Elliman Property Management, Cooper Square Realty, Wentworth Management and dozens of other substantial end-users of energy.

PR Contact:
Nina Velasquez
Kwittken & Company
646.747.7161
nvelasquez@kwitco.com